Tag: magazines

These rules apply to all journalism. No matter what you think you’re doing, the audience sees it all as the ...

The news business model has to change. Stop selling ads as billboards. Create sales for trusted business partners, which create ...

Journalists who want to survive in this business must see themselves as publishers, identify their own target markets and focus ...

Know your target reader – the industry, lifestyle or place you're focused on. Find an editor who understands the target ...

Publishing today remains what it was 20 years ago – a process of putting buyers and sellers together.

No news outlet should be re-running a press release in this day and age. If you're not adding value to ...

The print media is in its death throes. But newsprint is not the culprit this time. The price for newsprint ...