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Home Broadband

Dump the Silo Model: Free the Bits

by Dana Blankenhorn
July 5, 2006
in Broadband, Broadband Gap, Communications Policy, economics, economy, Internet, network neutrality, politics, regulation, Television, Web/Tech
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Silos
Right now telecommunications law is based on silos.

There’s a cable silo. There’s a telephone silo. There’s a broadcast silo. There’s a wireless silo. There’s an Internet silo.

Each silo has its own rules. Most have their own taxes. Each has its own monopolists.

The time has come to break up the silos.

Bits are bits. Cable sends digital bits that are turned into TV pictures. Broadcasters are going digital to send HDTV. Telephony switched to bits long ago. Wireless bits are all around us, on both licensed and unlicensed frequencies.

So the time has come for the government, and the market, to treat bits as bits. Since everyone is selling bits, all they really need are incentives to sell more. And since there’s no shortage of bits, there is no longer an excuse for content regulation. Put the power to censor at the edge, alongside the power to explore.

Europe is already moving in this direction, at least in relation to telecomm.  The U.S. Senate, on the other hand, is moving in the opposite direction, toward entrenching the monopolies and forbidding even the people, through their local government, from competing with them.

This is a recipe for national economic disaster. It’s regulation in the Mexican style, and I don’t think Canada will take all of us in.

Bob Frankston says we should all own our own infrastructure. Bob Cringely calls for people to own their own last mile.

I agree, but I’m into simplicity. I say, free the bits.

Sugar_free_toffee_bits
These are sugar free toffee bits, sold by Girl Scouts every fall. Not free, but reasonable, and for a good cause.

Getting from here to there means blowing up a century of laws designed
both to control content and to collect taxes, laws based on an
assumption of scarcity. Regulators don’t want to free the telecomm bits
because they’re on the take, in the form of “stealth” taxes (look at
your own bill sometime). The same is true for cable.

But the companies that sell these bits are also in on the scam. They
make more money by defining bits as “services” and by controlling what
those bits do, than they would otherwise. That’s because, by selling
services, they’re able to act as monopolists, as gatekeepers,
controlling both the customers and the content. If they were selling
bits they would have to compete, and all their power would be gone.

This dance of definition, taxation and regulation made sense 40 years
ago, when technology was analog, spectrum was scarce, and networking
was complex. But today anyone can be a network manager for the price of
a $100 router.

So you should have the power over bits, no one else. You, the consumer,
and you, the producer of content defined by bits, should have the power
to choose how you send them and choose how you get them, without
constraint. When you want to send bits or receive bits, you have the
right to a competitive market. And you have the right to define what
those bits mean.

The market, and the government, exist to serve you, not monopolists.
You have the power to make this happen, but only if you seize that
power, only if you demand that power, only if you organize with a
single, simple demand:

Free the Bits.

Tags: Bob CringleyBob Frankstonbroadcast regulationCarlos Slimcontent regulationInternet politicsInternet regulationnetwork neutralityregulationTed Stevenstelecommunications regulation
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Dana Blankenhorn

Dana Blankenhorn

Dana Blankenhorn began his career as a financial journalist in 1978, began covering technology in 1982, and the Internet in 1985. He started one of the first Internet daily newsletters, the Interactive Age Daily, in 1994. He recently retired from InvestorPlace and lives in Atlanta, GA, preparing for his next great adventure. He's a graduate of Rice University (1977) and Northwestern's Medill School of Journalism (MSJ 1978). He's a native of Massapequa, NY.

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Comments 4

  1. John Cooper says:
    19 years ago

    I agree. Inspired by Cringely and Frankston, as well as the Spirit of 1776, I penned a draft Declaration of Independence for Broadband Connectivity a few days ago on July 4 at http://www.metronetiq.com.
    As you say, the silo language and approach maintains the current paradigm, which is in the firm control of power brokers in government and business (and yes, making phone companies tax collectors is collusion, plain and simple). Only by changing the paradigm do we change the discussion and enable a different outcome.
    To write a whole new rule book (“bits, not silos”) we need to start playing an entirely different game. I believe that the quickest way to do that is by enabling small wireless networks that bypass the existing incumbent infrastructure (see http://www.metronano.com).
    Why not a Declaration of Indpendence for Broadband Connectivity along the lines of the Cluetrain Manifesto? We need something to grab the imagination of the man-on-the-street and get them to think in new terms. We need a vision and momentum to harness the power out on the edge.

    Reply
  2. John Cooper says:
    19 years ago

    I agree. Inspired by Cringely and Frankston, as well as the Spirit of 1776, I penned a draft Declaration of Independence for Broadband Connectivity a few days ago on July 4 at http://www.metronetiq.com.
    As you say, the silo language and approach maintains the current paradigm, which is in the firm control of power brokers in government and business (and yes, making phone companies tax collectors is collusion, plain and simple). Only by changing the paradigm do we change the discussion and enable a different outcome.
    To write a whole new rule book (“bits, not silos”) we need to start playing an entirely different game. I believe that the quickest way to do that is by enabling small wireless networks that bypass the existing incumbent infrastructure (see http://www.metronano.com).
    Why not a Declaration of Indpendence for Broadband Connectivity along the lines of the Cluetrain Manifesto? We need something to grab the imagination of the man-on-the-street and get them to think in new terms. We need a vision and momentum to harness the power out on the edge.

    Reply
  3. Jason Scott says:
    19 years ago

    Well, welcome to every Nicholas Negroponte article from 1993 to 1998 on the back of Wired Magazine:
    http://web.media.mit.edu/~nicholas/Wired/

    Reply
  4. Jason Scott says:
    19 years ago

    Well, welcome to every Nicholas Negroponte article from 1993 to 1998 on the back of Wired Magazine:
    http://web.media.mit.edu/~nicholas/Wired/

    Reply

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