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The 1966 Game: Who’s Wolfman Jack Now?

by Dana Blankenhorn
July 6, 2006
in history, Music, The 1966 Game
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Wolfmanjack_new2_1
Wolfman Jack died in 1995, but in some ways he is very much alive.

He’s still heard on XM Radio, on 14 terrestrial stations in the U.S., and in two overseas.

Why? Because the Wolfman’s gravelly voice is, to many, many Americans, the sound of an era. He defined the music, he defined the times. He was it, baby.

Politically the Wolfman (born Bob Smith (sorry)) represented excess, specifically the excess of the 1960s. He began his career when that excess seemed innocent, and kept on the side of "do your own thing" well beyond the era.

He was, in fact, an integral part of the radio establishment of his time, not anti-establishment at all. He was, in the end, a record-spinner, doing what his bosses told him to do, a man with a limited talent, on loan to us.

So who’s Wolfman Jack now?

Rush_limbaugh
Having fun yet?

Limbaugh, like Wolfman Jack, began his career long before today’s era of Republican Excess, but no one represents it more thoroughly, from his words to his lifestyle.

And he works the same medium, radio.

There is something about radio, an intimacy you don’t get in other media. Once you can see the characters, holding our attention becomes much harder. In his autobiography, Every Sunday Night at Seven, Jack Benny wrote of how much more difficult it is to pull off a half-hour weekly TV show than a radio show. In radio, all he needed was a sound to evoke his beloved Maxwell car. On TV he actually had to find a car.

So one person can do a lot more radio than TV.  This makes them far more familiar with their audience than any TV character. It means they can manipulate their audience more thoroughly, get deeper into their souls, gain more of their love and (as in the case of parents from the Wolfman Jack era) more of their contempt as well.

See how the game is played? Analogies aren’t perfect, but they can be a lot of fun.

Bob_hope
Want to go again? Let’s play the other side of the love-hate spectrum. Let’s find with someone who might evoke the values of the new era, although he has made his career entirely in the old one.

So next week, on The 1966 Game:

Who’s Bob Hope now?

Tags: 1966-2006gamesgenerational politicsguessing gamehistoryhistory gamespolitical gameRush LimbaughThe 1966 GameU.S. historical parallelsU.S. historyWolfman Jack
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Dana Blankenhorn

Dana Blankenhorn

Dana Blankenhorn began his career as a financial journalist in 1978, began covering technology in 1982, and the Internet in 1985. He started one of the first Internet daily newsletters, the Interactive Age Daily, in 1994. He recently retired from InvestorPlace and lives in Atlanta, GA, preparing for his next great adventure. He's a graduate of Rice University (1977) and Northwestern's Medill School of Journalism (MSJ 1978). He's a native of Massapequa, NY.

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Comments 2

  1. True Wolfman Fan says:
    19 years ago

    How dare you compare that bloated drug-addled, impotent, hate-spewing pussbag Rush LimpLog with the Wolfman. If he were alive, the Wolfman would bite your head off and put your mother in his harem (and if you don’t get the harem reference, you have no business posting a Wolfman reference on your site.)
    Rush is a right-wing repuk that admitted last week he was a lying prick and doesn’t have to “carry water for republicans that don’t deserve it”.
    The best thing that could happen to Mr. LimpLog is that he gets that Parkinson’s Disease that he was making fun of. That way he can jiggle his hands and body involuntarily for real!

    Reply
  2. True Wolfman Fan says:
    19 years ago

    How dare you compare that bloated drug-addled, impotent, hate-spewing pussbag Rush LimpLog with the Wolfman. If he were alive, the Wolfman would bite your head off and put your mother in his harem (and if you don’t get the harem reference, you have no business posting a Wolfman reference on your site.)
    Rush is a right-wing repuk that admitted last week he was a lying prick and doesn’t have to “carry water for republicans that don’t deserve it”.
    The best thing that could happen to Mr. LimpLog is that he gets that Parkinson’s Disease that he was making fun of. That way he can jiggle his hands and body involuntarily for real!

    Reply

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