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Home business models

After the Carrier Death Spiral, Google

by Dana Blankenhorn
March 22, 2011
in business models, business strategy, Communications Policy, Competitive Broadband Fiber, e-commerce, futurism, handheld, innovation, Internet, investment, open spectrum, regulation, VOIP, Web/Tech, WiFi
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At&t logo A “carrier death spiral” is what some are calling AT&T's acquisition of T-Mobile. (Others disagree.)

The merger raises the spectre of a renewed monopoly (as though the former SBC hadn't moved decisively in that direction years ago). The deal will take a year to clear although AT&T officials insist they have the stroke with the bureaucracy to get it done.

And they do. That's the problem.

I can't tell you how many trillions of dollars American consumers have paid over the last decades, over and above their real value, for wired and wireless bits, thanks to monopolistic practices we foresaw in the mid-1990s, tried to deal with, and then saw politics unravel.

The whole idea of the government, from the beginning, was to separate the infrastructure from the service. Thanks to a compliant Bush Administration, and Clinton appointees who were outmaneuvered, the Bell operating companies overthrew that deal. This led to the merger mania which now sees us with only three “choices” – AT&T, Verizon and Comcast – for most people just two of the three, and for others just one.


T-Mobile-logo-300x240 AT&T did the T-Mobile deal to acquire spectrum, which contrary to everything it says is not in short supply. On the contrary, there's abundant spectrum. The problem lies in how it's managed.

It's managed in a wholly monopolistic fashion. The aim of any wireless connection should be to run on wireless as little as possible. That's why WiFi works so well. You quickly move to a wired system, which thanks to dense wavelength multiplexing on fiber cables can go at extreme speeds for almost no money. You may then offload to wireless to reach the destination, but it should all look like the Internet.

Unfortunately, with AT&T (and Verizon) that's not the way it works. Instead you're running on a proprietary system, and wireless relays that cost serious money to maintain. These are high-cost, low volume networks, which is one reason why wireless sessions cost so much.

Googlization Google has always had a different focus. Rather than seeking control of the customer, they sought to become the low-cost provider of core Internet stuff. Transmissions. Transactions. Storage. That's why they didn't buy high-priced servers but low-cost PCs for their server farms. That's why they bought a ton of dark fiber when the price was low. That's why they care, a lot, about energy costs. That's why they have distributed their infrastructure, first by city, and now by exchange.

Google cares about costs. No one else in the market does.

Sprint, now the third big wireless carrier, has surrendered to this vision.  Sprint is becoming a Google brand. If a way can be found to run Clear  (in which Google is an investor) at a reasonable price-per-bit, then you have a second on-ramp from wireless to the Google Network.

The problem for Google is that it can't let you know this. It can't let you know that its cost advantage is orders-of-magnitude over AT&T, or Verizon, when it comes to the provision of Internet stuff.

Because if that were known then Google would be the monopoly, not AT&T. Much better for AT&T to take the accusation on to itself, take on the government, and be the company consumers love to hate, while Google keeps the love. The love, that is to say reputation, is more important in the long term than “control.” With government out of the way, Google can remain a benevolent dictator. And its reign has, on the whole, been benevolent.

Google as ma bell So the core of the Net is dominated by Google, while the last mile pays monopoly rents to AT&T, Verizon, and Comcast. Let the monopolists and the government have at it. Let the monopolists deal with the customers who need last-mile connections.

Google will quietly rake in the Internet market pot.

Tags: AT&TAT&T-T-MobileGoogleInternet accessInternet marketT-Mobilewirelesswireless Internetwireless market
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Dana Blankenhorn

Dana Blankenhorn

Dana Blankenhorn began his career as a financial journalist in 1978, began covering technology in 1982, and the Internet in 1985. He started one of the first Internet daily newsletters, the Interactive Age Daily, in 1994. He recently retired from InvestorPlace and lives in Atlanta, GA, preparing for his next great adventure. He's a graduate of Rice University (1977) and Northwestern's Medill School of Journalism (MSJ 1978). He's a native of Massapequa, NY.

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Comments 4

  1. Dick Davies says:
    15 years ago

    I thought one of the outcomes of the 2007 FCC Auction was that Google would back off and Verizon/ATT would run Android on the network. Now we have Android crippled by carrier geniuses who figure customers really want fewer features/higher bills.
    My wife spends over 90% of her iphone time on wireless.
    I’m starting to think I may be on my last cellular phone.

    Reply
  2. Dick Davies says:
    15 years ago

    I thought one of the outcomes of the 2007 FCC Auction was that Google would back off and Verizon/ATT would run Android on the network. Now we have Android crippled by carrier geniuses who figure customers really want fewer features/higher bills.
    My wife spends over 90% of her iphone time on wireless.
    I’m starting to think I may be on my last cellular phone.

    Reply
  3. clear wireless says:
    15 years ago

    You shared such a great information with us it is really knowledgeable for us.I was not aware about it.

    Reply
  4. clear wireless says:
    15 years ago

    You shared such a great information with us it is really knowledgeable for us.I was not aware about it.

    Reply

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